I knew this would be a hit on social media. I participated in a field tour at the Braga Fresh Family Farms ranch in Soledad, CA, this summer, and captured some footage of Carbon Robotics’ new LaserWeeder in action, so I made sure it was one of my first videos on the new Produce with Pamela TikTok channel.
In the first day, the 1-minute video garnered thousands of views and the numbers continue to go up.
As do the comments, a mixture of skepticism and enthusiasm for the technology. A lot of the negative comments could have been explained in a longer video, but that’s the tradeoff for engagement.
What this experience teaches us, however, is that people are very interested in new ways to solve problems in farming.
I knew this would be a hit on social media. I participated in a field tour at the Braga Fresh Family Farms ranch in Soledad, CA, this summer, and captured some footage of Carbon Robotics’ new LaserWeeder in action, so I made sure it was one of my first videos on the new Produce with Pamela TikTok channel.
In the first day, the 1-minute video garnered thousands of views and the numbers continue to go up.
As do the comments, a mixture of skepticism and enthusiasm for the technology. A lot of the negative comments could have been explained in a longer video, but that’s the tradeoff for engagement.
What this experience teaches us, however, is that people are very interested in new ways to solve problems in farming.
Pamela Riemenschneider is the Retail Editor for Blue Book Services.