Every time I’ve come to Berlin over the past decade, I’ve googled stores to visit and, until now, hadn’t found THE stores to see.
This one, a massive Edeka Center format, had not only one — but two — in-store growing installations. It included an Infarm, which is also operating in the U.S., and another lettuce installation that looked a little more like theater than actual operational growing and harvesting.
Speaking of entertainment, there was a custom pineapple cutting machine that was not only fun but also produced some of the most delicious pineapple spears I’ve ever had. Cutting in-store with the machine also wasn’t a mark-up from full size fruit, which was awesome.
There also was a concentration on low plastic for plastic-free packaging, including laser-labeled organic avocados and bagged avocados with what appeared to be cotton thread instead of plastic.
Every time I’ve come to Berlin over the past decade, I’ve googled stores to visit and, until now, hadn’t found THE stores to see.
This one, a massive Edeka Center format, had not only one — but two — in-store growing installations. It included an Infarm, which is also operating in the U.S., and another lettuce installation that looked a little more like theater than actual operational growing and harvesting.
Speaking of entertainment, there was a custom pineapple cutting machine that was not only fun but also produced some of the most delicious pineapple spears I’ve ever had. Cutting in-store with the machine also wasn’t a mark-up from full size fruit, which was awesome.
There also was a concentration on low plastic for plastic-free packaging, including laser-labeled organic avocados and bagged avocados with what appeared to be cotton thread instead of plastic.
Pamela Riemenschneider is the Retail Editor for Blue Book Services.
