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California Walnut Board launches direct-to-consumer marketing campaign

- General News
The California Walnut Board & Commission are launching a marketing campaign to highlight the role of walnuts in the holiday season.

Groundwater lawsuit leads to carrot boycott

- Analysis
A struggle over water rights has led to a carrot boycott in California’s Cuyama Valley north of Santa Barbara. The cause of contention is groundwater rights.

California gets a new reservoir

- Analysis
California has just seen a first for nearly 50 years: plans to begin construction of a new reservoir that, when completed, will add 1.5 million acre-feet to the state’s water storage capacities per year.

Hass avocados removed as host for Oriental Fruit Fly

- General News
California Avocado Commission staff informed USDA of this inconsistency, which led USDA to remove Hass avocado from the host list on October 27, 2023.

Strawberry Commission highlights sustainability  

- General News
New “Snapshot” describes strawberry farming practices, innovation, and research to benefit the environment, communities, and the economy

A Fresno County snapshot

- Analysis
The Fresno County agricultural commissioner’s 2022 report says grapes were the county’s number one crop, with table grapes topping usage.

USDA projects big jump in Valencia production

- Analysis
U.S. Valencia orange production will be 23 percent higher in 2023-24, at 20.85 million boxes, up from 16.91 million boxes in the previous season according to a crop forecast issued by USDA on October 12.

Jacobs, Malcolm & Burtt showcase their perfect trio

- General News
The Jacobs, Malcolm & Burtt tradeshow team is gearing up for another year at the highly anticipated Global Produce & Floral Show to showcase their perfect product trio.

California increases minimum number of sick days

- General News
California governor Gavin Newsom has signed a bill mandating an increase in minimum paid sick leave days for workers in the state from three to five per year.

Westside Produce, Classic Fruit hire marketing director for recent partnership

- General News
Westside Produce and Classic Fruit have hired a new marketing director, Tara Monreal, to head their all-season melons program.