We’re inundated with numbers and data in the fresh produce industry. We see all kinds of studies, but there’s often not the connection from the data point to a well-executed program.
That’s where Ideas Ripe for the Picking comes in. This is the brainchild of Anne-Marie Roerink, principal of 210 Analytics, author of The Power of Produce, an in-depth look at produce through the shopper’s eyes published by the Food Marketing Institute, Arlington, VA.
Anne-Marie also authors The Power of Meat, The Power of Deli and The Power of Frozen, just to name a few.
We’re launching this series as a way to discuss a data point and connect it to a strategy retailers and marketers can implement to increase fresh produce sales.
Our first episode talks about communicating nutrition information.
In The Power of Produce, we find that 97% of consumers want to eat more fresh produce. That’s a no-brainer. But did you know communication of nutrition information is their top priority when it comes to on-pack information?
Anne-Marie talks me through a program she saw at Boots UK, a convenience concept in the United Kingdom. Boots uses the 5-a-day concept, something that we’ve officially moved on from but continues to have a tremendous following and awareness, as well as color coding and front-of-package nutrition information.
Check it out and stay tuned for more Ideas Ripe for the Picking.
