Tag: watermelons

“Want to be happier this season? Add watermelon to your grocery cart.”

Watermelons, however delicious, do not come in the most convenient shapes. The traditional huge oblong watermelon is being challenged by the smaller round type—better suited to present family sizes, but still clumsy for cutting and cubing. The Japanese would appear to have the answer with square, or rather cubical, watermelons.

National Watermelon Promotion Board (NWPB) has released the findings of a new study, conducted along with research partner Armada Corporate Intelligence, Inc., that demonstrates the significant positive impact of the NWPB's activities on the demand for watermelon.

The spring season and warmer weather is upon us, and for Divine Flavor, the grower, shipper will be in full swing with its melon program for the next 50 days.

National Watermelon Promotion Board (NWPB) recently partnered with Nutrition Impact LLC on a research project to “determine intake of watermelon and assess association with diet quality, energy and nutrient intake, and physiological parameters in children and adults."

National Watermelon Promotion Board (NWPB), along with research partner, Armada Corporate Intelligence, Inc., invite all interested parties to their 2017-2021 Economic Evaluation presentation, which will take place February 23rd at 8 a.m. during the National Watermelon Convention at the Omni Grove Park Inn in Asheville, NC.

National Watermelon Promotion Board (NWPB) has launched an online toolkit to promote watermelon during the winter months.

Last month, for the 8th year, National Watermelon Promotion Board (NWPB) sponsored the 47th Marine Corps Marathon.

This summer, National Watermelon Promotion Board infused fresh online marketing trends into the Consumer Communications program to not only remain relevant but also thrive in today’s digital landscape.

Despite back-to-school demand, overall produce prices are on the decline. As a result, the ProduceIQ index is continuing its downward trend for the third week. We anticipate this soft-declining trend to continue despite extreme heat that is challenging supply.