Tag: social media

Good Foods, a leader in better-for-you dips and guacamole, has combined two quintessential summertime treats – guacamole and margaritas – in one with the launch of the GUAC-a-RITA.

I know what influencers are. But barely. These are online personalities you trust (for whatever reason) to advise you to buy products of some sort or another.

I don’t remember the first time I heard someone in agriculture say that “we should be telling our story,” but it was long before Kaitlyn Thornton was born.

Tariq the “Corn Kid” got a deal with Green Giant, and I’m not surprised.

For the California Avocado Commission, social media outreach is one of its most effective means of engaging with its target consumer audience.

Stemilt launched its new Crisp Collaborators program which includes partnerships with 13 social media influencers who will create ongoing content for the Stemilt brand across the U.S. Stemilt kicked off the year-long program with a group video call and shipments of fresh Stemilt apples and fruity swag.

A recent social media and web analysis of fruit-based recipes highlights the fact that the most fashionable food is red, white and blue with berries marking the most popular online fruit across the United States for Memorial Day.

During June, the Produce for Better Health Foundation will visit fruit and veggie farms across the nation and take a closer look at the passion and commitment farmers and growers have for fruits and veggies, highlighting why they are at the root of the food we enjoy every day.

The Fruits from Chile Facebook page recently reached a new milestone, surpassing one million fans.

In Blue Book Services “Care in Crisis” video No. 12, Jeff Lair, Blue Book’s Marketing Director, highlights the value of social media in a produce company’s strategic marketing plan with Greg Johnson, Director of Media Development.