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The Year Ahead: Touting value and convenience

- Produce Blueprints
Convenience is always an enticement for consumers, and for those who are not particularly adept at cooking, value-added dishes and meal kits are a boon.

The Year Ahead: Teaching consumers the basics

- Produce Blueprints
Consumers may know fruits and vegetables are healthy, but many don’t know what to do with them.

The Year Ahead: Strengthening storytime

- Produce Blueprints
Growers and marketers have embraced the art of storytelling to get their messages out, but much more can be done on this front.

The Year Ahead: Driving consumption

- Produce Blueprints
Getting consumers to eat more fruits and vegetables is always a focus for the industry. The food-as-medicine movement, increased storytelling, and product innovation are all working toward this goal.

The Year Ahead: Shrinkflation and skimpflation

- Produce Blueprints
Consumers are not happy with high food prices, and many believe they are artificially high.

The Year Ahead: Pricing impacts strategy

- Produce Blueprints
A frequent topic throughout 2023 was rising costs throughout the supply chain.

The Year Ahead: The packaging quest

- Produce Blueprints
Related to the environment and being better stewards of the planet is packaging.

The Year Ahead: Weather and the changing climate

- Produce Blueprints
While it’s true weather has always been unpredictable, the last few years have proven this is now a vast understatement—with devastating weather events seeming to be the new normal.

The Year Ahead: Technology and labor

- Produce Blueprints
“Labor issues are starting to stabilize, but they remain a real concern for most retailers and suppliers I speak with,” says Kevin Brooks, of Procurant