Tag: pma

The International Fresh Produce Association mourns the recent passing of Peter Goulet, a past Chair of the Produce Marketing Association (an IFPA legacy organization) and long-time member and contributor to the fresh produce community.

I spent part of my workday on Wednesday watching a rerun. It was of a Virtual Town Hall meeting entitled “Gene Editing: The Future of the Produce Industry?”, by the Produce Marketing Association, originally broadcast July 28.

Stuck in my house with limited travel for a good portion of the year, PMA Takes on Tech allowed me and our listeners to travel the world and have conversation with the people, companies and technologies that make up this industry.

As the foodservice industry experiments and embraces plant-forward trends, fresh produce companies have a responsibility to make sure those plants are fruits and vegetables.

Produce Marketing Association has announced a breadth of efforts to advance innovation and industry involvement with regulators on PLU stickers.

During the “Recognizing the Best Part of PMA” Virtual Town Hall, Produce Marketing Association and Center for Growing Talent announced and honored the winners of the suite of awards recognizing excellence across the industry.

Controlled Environment Agriculture or CEA is not new, but it has been growing in investment and consumer interest.

PMA and United plan to continue operating through the end of 2021, with the new association taking over January 1.

Generation Z is unlike any previous generation, as generations tend to be, so marketing fresh produce to them is also different.

Carbon agriculture is here, and there are opportunities for produce growers and companies to benefit from them. But it’s early in the process, and it’s complicated.