Tag: online grocery: the path forward
Know the types of shoppers who buy produce online
- Analysis
Retailers know they will have more success the better they know their customers.
Online produce shoppers are channel-hoppers
- Featured
The vast majority of consumers surveyed said they’re new to buying produce online. Seventy-three percent said they started just in the past 12 months, and while it is commonly reported that consumers don’t trust online shopping, the survey found that 82 percent said they would continue their online produce purchases.