Tag: iri

Following a stellar last week of April, fresh produce gains remained highly elevated the first week of May. Fresh produce growth for the week of May 3 versus the comparable week in 2019 increased 17.2%.

Anne-Marie and I discussed the latest sales numbers from IRI, week ending April 26, which showed a 23% bump in fresh produce sales at retail.

Following a tough week that went up against the Easter 2019 sales bump, fresh produce gains jumped right back into the double-digits the final week of April. Fresh produce growth for the week of April 26 versus the comparable week in 2019 increased 22.9%.

Pamela talks with Anne-Marie Roerink of 210 Analytics about what the latest IRI sales numbers tell us about how consumers are shopping during the COVID-19 pandemic.

Fruit sales dollars are on a troubling trend line. Now is the time to educate consumers about how to buy fruit to last the week.

The week of April 12th marked the year’s earlier Easter as well as the sixth week of the coronavirus-related grocery shopping patterns. Since the onset of coronavirus in the United States, grocery retailing conditions have been unlike any ever experienced in recent history.

Anne-Marie and I took some time to examine this week's numbers, and predict what's coming in the next few weeks. How much foodservice volume is making its way to retail?

The fundamentally different consumer engagement with produce amid COVID19 continued to show a three-way split of the produce dollar between fresh, frozen and shelf-stable during the week of April 5.

While fresh produce dollars were still up 30% in the week ending March 22, the year-over-year gains were slightly less than the previous week's 33%.

IRI found that 58% of consumers were extremely concerned about COVID-19 the week of March 22, up from 38% the prior week. This resulted in produce continuing to move at unprecedented volumes regardless of where they are sold in the store.