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Roger Pepperl’s wisdom on raising consumption

- Analysis
In addition to his job selling fresh produce first in retail and then in the Northwest, Roger Pepperl has been a champion of raising produce consumption his whole career.

PBH influencer event inspires produce consumption

- General News
The Produce for Better Health Foundation closed out National Fruits & Veggies Month with its first-ever virtual influencer event held September 29-30, 2020.

Pandemic offers bigger fresh produce opportunity

- General News
The produce industry’s challenge is the same pre-, during, and post-COVID-19. Drive consumption.

PBH launches cross-sector Lead The Change Movement to increase produce consumption

- General News
The Produce for Better Health Foundation today announced the acceleration of its multi-year, cross-sector Lead The Change Movement.

Changing the way we think about food

- Produce Blueprints

Trade organizations and commodity groups have always been at the forefront of increasing produce consumption, so …

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Restaurants play key role in raising consumption

- Produce Blueprints

While restaurants have always been a big part of the produce industry’s overall picture, their role …

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Using technology to raise consumption

- Produce Blueprints

Not thinking twice may be one of the more crucial aspects of making consumers aware of …

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Younger consumers turn to fresh produce

- Produce Blueprints

Decades ago, “eat your vegetables” was an admonishment. Today, younger generations are enamored with vegetables in …

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Innovation leads to stronger consumption

- Produce Blueprints

In the marketplace, flavor reigns supreme. Numerous studies have demonstrated that consumers clearly rank taste as …

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Solving the produce consumption riddle

- Produce Blueprints

Experts agree: more fruits and vegetables make for healthier diets. But in a culture overly fond …

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