Tag: cause marketing

Thanks to the sales of Jaguar Mangoes, Splendid was able to make a donation towards the "Jaguar Conservation Program" in Meseta de Cacaxtla, a protected area located in the Northwest of Mexico, Sinaloa, spanning 123 thousand acres and currently home to an active population of 11 jaguars.

Through the program, families receive free produce for three months, which they can access via a stipend from Instacart Fresh Funds

Food Lion Feeds will help provide five meals for the sale of every bag to Feeding America and its partner food banks, up to 1 million meals.

Healthy Family Project will close out 2022 with more than $238,000 raised through retail and digital cause marketing programs pushing the total raised since 2002 to more than $7.5 million for charities that support families.

AFM – the number one avocado brand in the U.S. – will feature limited-edition pink packaging to support the world's leading nonprofit breast cancer organization with a "Good Fats. Good Cause" shopper promotion.

Every specially marked apple bag purchased through Oct. 4 generates a five-meal donation to Feeding America.

The total amount donated to each local food bank will be based on the number of eligible bagged oranges sold in each food bank’s service area, along with customer donations at the register.

In 2021, Healthy Family Project implemented refreshed signage in 3,848 grocery stores, surpassed 30,000 unique downloads of the Healthy Family Project podcast, produced 15 Live cooking classes with the organization’s junior chefs and saw more than a half million website visits to healthyfamilyproject.com.

Through November, produce suppliers will be highlighted in targeted social media content and a Healthy Family Project enewsletter campaign.

Produce for Kids is celebrating 19 years working with Publix and its produce suppliers to implement the cause-marketing campaign which has raised more than $3.4 million for local families in need.