Produce Blueprints is the recognized industry publication that businesses in the produce supply chain rely on to grow sales and succeed. Articles and features in each issue focus on topics that impact business operations – industry trends, key regions and markets, credit and finance, technology, and supply chain solutions – allowing you to couple your advertisement with focused editorial content. Produce Blueprints’ broad distribution gives your ad the exposure you want.
Reaches all segments of the produce industry in the United States and Canada, including key retail buyers
Available worldwide as an online digital magazine
Available to attendees at regional, national and international trade shows
Long shelf-life, readers say they keep their issues for future reference
- Ad Placement Options
- Premium & Exclusive Ad Options
- Ad Sizes
- File Specifications
- Advertiser Testimonials
A variety of positions give you the best value while taking advantage of specific editorial content.
Feature & General Content Positions: Ad placed in a feature article or content directly related to the produce business
Spotlight: Reach your target market and support your region, market, or specific commodity
Supplement: A separate publication with focused content on an industry segment, region, or trend and included with Produce Blueprints
Commodity Basics: Ad placed with content providing key commodity basics on your fruit or vegetable
New in Blue: Reserved for new members, this section is featured toward the front of the journal
A variety of positions give you the best value while taking advantage of specific editorial content.
Premium Ad Positions: Ad placed in strategic, high-view locations throughout the publication
Know Your Commodity Exclusive Sponsorship: Full-page Q & A on a fruit or vegetable of your choice with a representative of your firm, and a full-page ad placed with comprehensive commodity information
On the Job Exclusive Sponsorship: Full-page Q & A with a representative of your firm covering business operations, opportunities, and challenges combined with your full-page ad
Top Topics Exclusive Sponsorship: Full-page Q & A with a representative of your firm, and a full-page ad placed exclusively with an article topic of your choice
Trading Member Exclusive Sponsorship: Full-page Q & A with a representative of your firm covering business operations, opportunities, and challenges combined with your full-page ad
Artwork: Include all images in layout in high resolution (min. 300 dpi), scaled to size and placed
Fonts: Include or embed all screen and printer fonts
Color: CMYK mode
Read more.
Know Your Commodity Guide
The guide is a go-to resource for shipping and sourcing produce. In-depth commodity information includes F.O.B. good delivery guidelines, product availability, pricing trends, and more!
Two exclusive ad positions per commodity. Ad appears in the print guide, online, and in the Know Your Commodity app.
Full Page Ad
Live Area: 7.2” x 9.875”
Trim area: 8.375” x 10.875”
Bleed area: 8.625” x 11.125”
Trading & Transportation Guidelines
Vital guidelines used by anyone who wants to expertly navigate the trade and transport of produce.
Exclusive ad positions available that run annually in print and online.
Full Page Ad
Live Area: 7.2” x 9.875”
Trim area: 8.375” x 10.875”
Bleed area: 8.625” x 11.125”
Square Ad
Exclusive, strategically placed ad positions available on multiple web pages
3.5+ million annual impressions
Size: Submit 300 x 250 ad file
File Format: jpg, png, eps, pdf, ai
Leaderboard Ad
Center ad position on multiple web pages
3.5+ million annual impressions
Size: Submit 2 ad files, 728 x 90 and 300 x 250 (mobile)
File Format: jpg, png, eps, pdf, ai
Banner Ad
Blue Book Online Services is where decision makers in the produce supply chain connect
Over 1 million searches annually
Annual banner ad impressions: 964,000+
Exclusive number of ad positions available, rotating through multiple pages of the website, giving your ad maximum exposure
Size: Submit 180 x 240 ad file
File Format: jpg, png, eps, pdf, ai
Banner Ad
Blue Book Online Services is where decision makers in the produce supply chain connect
Over 1 million searches annually
Annual banner ad impressions: 964,000+
Exclusive number of ad positions available, rotating through multiple pages of the website, giving your ad maximum exposure
Size: Submit 180 x 240 ad file
File Format: jpg, png, eps, pdf, ai
The Produce Reporter eNewsletter Banner Ad
Published via email, The Produce Reporter features industry news, analysis, and retail insights.
Delivery: Daily
Recipients: 36,900+
Size: Submit 400 x 334 ad file
File Format: jpg, png, eps, pdf, ai
The Produce Reporter eNewsletter Leaderboard Ad
Published via email, The Produce Reporter features industry news, analysis, and retail insights.
Delivery: Daily
Recipients: 36,900+
Size: Submit 2 ad files, 1200 x 144 and 1200 x 280
File Format: jpg, png, eps, pdf, ai
Blue Book Services Insider Leaderboard Ad
Published via e-mail, the Insider features valuable tips on how to maximize Blue Book membership.
Delivery: Once a month, ad appears in 12 issues
Recipients: Sent to approximately 12,000 recipients who have a Blue Book Online Services password
Size: Submit 1200 x 180 ad file
File Format: jpg, png, eps, pdf, ai
Online & Mobile App Ad
Know Your Commodity profile placement
Size: Submit 700 x 450 ad file
File Format: jpg, png, eps, pdf, ai
Premium App Landing Page Ad
Premium position on Mobile App landing page
Size: Submit 640 x 275 ad file
File Format: jpg, png, eps, pdf, ai