LOS ANGELES – Oct. 16, 2023 – The Giumarra Companies BB #:113366 is pleased to announce it will host the “Giumarra Golf Club” as part of the company’s broad participation at IFPA’s Global Produce & Floral Show in Anaheim, California. The interactive brand activation will take place at IFPA’s Block Party on the Anaheim Convention Center Grand Plaza during Friday, Oct. 20 and Saturday, Oct. 21 from 8 a.m. – 6 p.m.
“Our team is thrilled to participate in IFPA’s inaugural Block Party alongside some of our fellow industry brands,” said Megan Gorgisheli, Vice President Marketing Administration & Brand for the Giumarra Companies. “The Grand Plaza is the perfect outdoor venue to host our hands-on golf activity and showcase some of our key products in a fun, unique destination where customers, growers, and industry partners can connect with our sales and service teams.”
Giumarra invites visitors to participate in a golf swing simulator for a chance to be featured on a Top 3 leaderboard for “Closest to Pin” on the iconic 7th Hole at Pebble Beach. Additionally, the activation will display some of the company’s 52-week program products, such as avocados and grapes, and highlight seasonal offerings, including California-grown Fuyu persimmons and Giumarra’s exclusive Lemonade™ apple.
The company will also serve as a co-sponsor for IFPA’s General Session on Friday, Oct. 20 from 8:35-9:50 a.m.; for the Retail Awards Reception from 5:15-6:45 p.m. on the same day; and for strategically placed meeting pods throughout the convention center.
“We look forward to our industry’s premier in-person event, where we will gather team members from every division of the Giumarra Companies and enjoy the opportunity to visit with industry members at our ‘on the green’ experience,” said John Corsaro, CEO, the Giumarra Companies. “We wholeheartedly value our dedicated team members; their contributions to our multi-generational company have been incredibly significant.”
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of flavor and freshness. Since its inception in 1922, the company has taken pride in a longstanding commitment to quality, service, and industry leadership. Products packed under Giumarra’s trusted family of brands are supported by a suite of top-tier service solutions and enjoyed by consumers daily. Together with our partners, we’re feeding the world in a healthy way. Visit us at www.giumarra.com.
