I had a chance to catch up with the International Fresh Produce Association’s Joe Watson about the upcoming Global Produce & Floral Expo in Anaheim next week.
There’s one event that I attended last year at the newly-formed organization’s big show that needs to be on your radar this year: The Community Receptions.
Taking place on Friday evening starting at 5:15 — immediately following the close of the expo floor — the community receptions are four concurrent events celebrating different sectors of the IFPA communities: Retail, Floral, Science & Technology, and Talent.
Why attend? Well, the Retail Awards Reception is the culmination of the Retail Produce Manager Awards program, and the recognition of IFPA’s Retail Merchant Awards. (Winners were announced last week – see the list here).
And if you’ve never been, flower town knows how to party. Last year’s reception was riotous Bavarian Oktoberfest garden that you had to see to believe.
I can only imagine what they have in store for this year’s receptions.
