Guadalupe, CA – Beachside Produce, LLC, BB #:170241 located in Guadalupe, CA announced today that Pismo Oceano Vegetable Exchange Growers, LLC (POVEG), located in Oceano, CA, has purchased an ownership position in Beachside Produce. The two companies concluded several months of negotiations last week, which will culminate in merging the two sales forces into one larger Beachside sales team that will sell all commodities of the combined entity beginning June 4th, 2023.
“We are very excited to welcome the POVEG farming families,” said John Jackson, CEO of Beachside Produce. “This business combination expands Beachside’s commodity lineup. We can now offer a greater breadth of offerings, which we believe will allow us to better compete for new business, and serve the combined, existing customer bases.”
“As customers in the retail and food service arena continue to decrease, we all agreed that providing an expanded product line, and providing economies of scale on the production and post-harvest inputs of our businesses provides our growers the best opportunity for long term growth of our farming operations,” added Kurtis Kobara, President of POVEG.
As part of the combination, the Oceano and Pismo Brands will be added to Beachside’s existing branded offerings.
“We wanted to honor, and continue to recognize the long history that the grower group brings to the table, by continuing to have their label in the marketplace in the commodity categories where their farming families have dominated over the past century,” said Jackson.
About Beachside Produce, LLC
Beachside Produce is a 100% farmer-owned, grower, packer and marketer of fresh produce. Launched in July of 2003, as a spinout of Apio, Inc, and based in Guadalupe, CA, Beachside produces premium fresh vegetables from the Central California Coast, Imperial Valley, Arizona’s southern desert region, and from ranches in Central Mexico and Baja California. Beachside is built on the expertise of third and fourth generation grower/owners who had the vision to merge their farming businesses into a leading premium fresh vegetable operation.
About Pismo Oceano Vegetable Exchange Growers, LLC
POVEG‘s family of growers have a rich history with their roots beginning in the 1920’s on the Central Coast of California. Its third and fourth generation growers continue to provide a diverse produce offering, including their specialty crop Nappa Cabbage (Chinese Cabbage). Their families are a living testimony to the dedication, commitment, and hard work of the Japanese farmers in San Luis Obispo County, who overcame many obstacles by working together for more than 90 years to establish a successful agricultural cooperative.
