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Church Brothers makes operations promotion, new hire

church goldner alvarez

SALINAS, Calif. – November 25, 2022 – Church Brothers BB #:161800 announces promotion of key staff and a new hire to support harvest operations for their growing foodservice and retail programs.

Church Brothers is pleased to announce the promotion of Vicente Alvarez to Senior Harvest Manager effective immediately.

Alvarez has worked for Church Brothers for nearly ten years in Production Analyst and Production Harvest Accountant roles. Alvarez brings a wealth of knowledge on the harvesting side of the business to this new role.

His role will expand to manage harvest forecasts, costs, track results against KPIs, and manage harvest team members.

Brian Church, Chief Executive Officer, commented, “Vicente’s knowledge and skillset have been instrumental in our harvest operations, his new role will build upon this and help support our strategic growth plans.”

Church Brothers also added key staff to their operations in Mexico. Frank Goldner has joined Church Brothers as Director of Grower Operations based out of the Baja Coast and San Luis Rio Colorado areas.

Goldner has nearly forty years of experience in the fresh produce industry having worked for companies such as Mann Packing and Tanimura & Antle in Operations and General Manager roles. Goldner’s role at Church Brothers will focus on increasing efficiency and productivity for the Mexico growing operations through improving processes and collaborating cross-departmentally.

Jonathan Harmon, General Manager of Mexico commented, “The Church Brothers del Norte team is excited for Frank to be joining our team; his experience on the Baja coast will be invaluable as we continue to develop that region for our customers.”

For more information about the company and its products, visit

About Church Brothers Farms
Church Brothers Farms is a vertically integrated family owned and operated company that produces a full line of fresh vegetables year round. Church Brothers has an in-house farming/harvest program and state of the art processing plants in the U.S. and Mexico. The Church family has a legacy of service and innovation in the Salinas Valley that spans multiple generations.

Media Contact:
Jennifer Sanchez
Director of Planning & Data Integrity