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California Giant Berry Farms starts Happiness Harvested campaign

california giant happiness harvested

WATSONVILLE, CA – OCT 10, 2022 – With IFPA’s Global Show fast approaching, the California Giant Berry Farms BB #:121061 team is eager to showcase their offering of high-quality strawberries, blueberries, raspberries and blackberries.

Berries in tow, the fruit purveyor plans to focus on its year-round supply of sustainably grown fresh berries that represent the highest standards for quality, consistency, and smiles from the lens of the brand’s 2022 Happiness Harvested campaign.

As sponsors of the Networking Breakfast, California Giant is providing a behind-the-scenes peek into their growing operations, showcasing the fruits of their labor and the labor that makes it all possible. The video encompasses the spirit of Happiness Harvested, including a focus on the company’s dedication to being stewards of the land, to focusing on being there for our neighbors with real reasons to smile, year-round.

“Happiness Harvested celebrates the hard work that goes into bringing quality berries to the table, and the innate joy that fresh berries bring—to consumers, retailers, foodservice—and beyond,” said Director of Marketing, Kyla Oberman. “From our dedicated grower-partners to the hardworking harvest crews and California Giant family, we wanted to shed light on the people who make it all possible.”

A longtime exhibitor of the annual event, Watsonville-based California Giant’s global family of people passionate about delivering the best berries is enlivened at the prospect of gathering at the Global Show to share their mission.

“We’re thrilled to be back at the Global Show (formerly Fresh Summit) in-person and look forward to sharing our dedication to stellar service and exceptionally high-quality berries.” added Oberman.

Stop by booth 2571 to learn more about California Giant Berry Farms’ vision to provide the highest quality berries in the most sustainable way, and to learn more about their conventional and organic offerings, promotable volume marketing opportunities and more.


California Giant Berry Farms started small. Formed out of a passion for top-quality strawberries and the optimal growing conditions of the Pajaro Valley, the company was formed with a simple mission in mind – provide only the finest strawberries and give back to the communities it grows in. Nearly 40 years later, California Giant has grown into a global family of people passionate about delivering the best strawberries, blueberries, raspberries and blackberries. Quality, consistency and community inspire the mission and values that continue to sustain us. Because the bigger the smile, the better.


Kyla Oberman
Director of Marketing