LOS ANGELES – After making its successful debut in grocery stores last year, this summer will mark the anticipated return of the Giumarra Companies BB #:113366 premium trio of French-bred California nectarine offerings under its DulceVida brand umbrella: Midnight Edition, Twilight Edition, and Sunrise Edition.
“We are very eager for this summer’s return of our proprietary, premium DulceVida nectarines, as our customers and consumers love their sweet taste,” said Jeannine Martin, Corporate Vice President for The Giumarra Companies and Director of Sales for Giumarra Reedley/Kingsburg.
“Additionally, we believe our packaging is perfect for online orders and home delivery. We now offer clear lids that help protect our fruit in consumer boxes, which also stack beautifully for in-store merchandising displays.”
Each DulceVida limited edition have a unique appearance and different availability this summer:
• Midnight Edition: yellow flesh nectarines with a dark, speckled exterior color. Available mid-June through early August
• Twilight Edition: white flesh nectarines with frosted fuchsia skin. Available June through mid-August 
• Sunrise Edition: yellow flesh nectarines with rose red to deep berry skin. Available July through mid-August
Ms. Martin noted that the company has developed its DulceVida nectarines over the course of many years with our California stone fruit growers.
“Our family has been a proud California stone fruit grower for decades – we are now in our fourth generation,” said Tim Thiesen, who also manages the DulceVida test orchard in Reedley, California. “Even though it takes several years to plant, grow and test these very special varieties, we really love growing these amazing DulceVida nectarines for Giumarra. We are very passionate about providing such high-quality California-grown stone fruit for consumers to enjoy across the United States.”
Giumarra’s California-grown DulceVida nectarines are available in both high-graphic corrugated consumer boxes and plastic handled bags. The boxes are available in 2.5-lb. and 4-lb. options; the bags are available in a 2-lb. option.
To help retailers communicate the DulceVida story to consumers, Giumarra offers customized, comprehensive marketing support including consumer recipes; digital/social media content; and in-store merchandising materials that feature one of our DulceVida growers – the multi-generational Thiesen family.
About the Giumarra Companies
The Giumarra Companies is a leading international network of fresh produce growers, distributors, and marketers that encompasses a world of freshness. Since its inception in 1922, the Giumarra group of companies has taken pride in a longstanding commitment and tradition of quality, service, and industry leadership to feed the world in a healthy way. Products packed under the company’s Nature’s Partner label represent some of the highest-quality fruits and vegetables in the marketplace, having met strict standards for food safety, quality control, and flavor.
Visit us at www.giumarra.com.
